Case Study

How CSS Home Care gets more clients with AgePath

Attracting and converting home care clients can be challenging and expensive. CSS Home Care (“CSS”), a private duty in-home care agency based in Oakland, California, uses AgePath to better engage their web prospects and convert them into happy clients. Read the case study below to see how their annual AgePath subscription paid for itself in only the first month.


Meredith Caplin founded CSS in 2010 with the belief that everyone deserves care that fosters independence, dignity, and well-being.

Prior to founding CSS, she was a Medical Social Worker in hospital settings and provided psychotherapy to older adults. In addition to her professional training and experience, Meredith’s commitment to senior care is informed by her mother’s own struggle with early onset Alzheimer’s disease, as well as close relationships with her grandparents.

CSS begins each client engagement with a complimentary in-home care assessment to answer questions and understand the prospective client’s specific needs. The agency carefully screens, selects, and trains all of its caregivers. The results show that CSS has a five-star review rating on Yelp (July 2016).


“We had been looking for a way for potential clients to be able to contact us easily and in real time through our website for a few months.”

- Meredith Caplin, Founder & CEO at CSS Home Care

Despite their newly redesigned website, CSS was concerned by the lack of inquiries they were receiving from their online Contact Us form. The typical “Contact Us” form is frustrating for prospects and doesn’t provide the immediacy and personal touch families searching for home care now expect, resulting in fewer leads and clients. CSS Home Care needed a better way to personally engage their prospects and quickly follow up with inquiries so they could get more new clients.

Enter AgePath...


“We were so happy when we found AgePath.”

- Meredith Caplin, Founder & CEO

CSS Home Care integrated AgePath’s full suite of online engagement and communication tools with their website and Facebook page. With AgePath, CSS Home Care’s website became more personal and easier to navigate. Visitors to could now instantly schedule consultations and ask questions form any device - 24/7.


After a quick implementation, CSS Home Care immediately began receiving messages and scheduled in-home assessments from prospects.

“The software is elegant, easy to use and clearly delivers. It fits our needs perfectly. Highly recommended.”

- Meredith Caplin, Founder & CEO at CSS Home Care

The team utilized AgePath’s team-wide text notifications to respond to leads quickly and increase their conversion rate.

Did AgePath help grow their business? Meredith says it best:

“In the first month alone, AgePath paid for itself. We received more leads from our website and got a new client.”

Meredith Caplin

CEO, CSS Home Care

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